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Former Vice President Kamala Harris is rebooting her old “KamalaHQ” social media account — but with a new name and a new mission.
Harris announced Thursday that KamalaHQ is now rebranded as “Headquarters,” which the project describes as a Gen Z-led progressive content hub aimed at mobilizing young voters.
The relaunch is being done in partnership with the progressive nonprofit People For the American Way, which said the project is designed to “mobilize pro-justice, pro-fairness, pro-democracy young people against far-right extremism,” and positions “Headquarters” as a longer-term organizing effort — not something that disappears after Election Day.
Harris, who ran as the Democratic presidential nominee in 2024, will hold an honorary title as “chair emerita,” but won’t have editorial control over the account’s day-to-day posts, per People For the American Way’s announcement.
In a short launch video shared to promote the rebrand, Harris framed the platform as a place to get “the latest of what’s going on” and to “meet and revisit with some of our great and courageous leaders,” including elected leaders, community leaders, faith leaders, and young leaders.
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